North American Product Classification System (NAPCS) Canada 2022 Version 1.0

711 - Advertising space and time

This group comprises provision of advertising space in newspapers, periodicals and other printed publications, provision of advertising air time on radio and television, and Internet advertising.

• Exclusion(s)

  • advertising not related to the provision of space and time (See 712 Advertising, public relations, and related services)

71111 - Advertising space in printed newspapers

This class comprises provision of advertising space in printed newspapers.

71112 - Advertising space in printed periodicals and in other printed publications

This class comprises provision of advertising space in printed periodicals and in other printed publications.

71121 - Advertising air time on radio

This class comprises provision of air time on conventional radio stations, as well as on satellite, cable and other pay radio stations, to advertisers for the placement of advertising messages.

71122 - Advertising air time on television

This class comprises provision of air time on conventional television channels, as well as on specialty and pay television channels, to advertisers for the placement of advertising messages.

71131 - Internet advertising

This class comprises provision of space for advertising messages distributed over the Internet. Covers the provision of space for banner ads, buttons, text links, interstitials, rich media previews, streaming audio and video ads.