Variant of the National Occupational Classification (NOC) 2021 Version 1.0 for Science, Technology, Engineering and Mathematics (STEM)

Variant of the National Occupational Classification (NOC) 2021 Version 1.0 for Science, Technology, Engineering and Mathematics (STEM)
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10022 - Advertising, marketing and public relations managers

Advertising, marketing, public relations and e-business managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial and e-business advertising, marketing and public relations. They are employed by commercial and industrial establishments, government departments, and advertising, marketing and public relations firms or consulting businesses.

  • Illustrative example(s)

    • advertising director
    • advertising manager
    • electronic business (e-business) manager
    • fundraising campaign manager
    • Internet communications manager
    • marketing manager
    • media relations director
    • promotions manager
    • public relations director
    • sales and marketing manager
    • Web communications manager
    • Web marketing manager

    All examples

  • Exclusion(s)

    • Business development officers and market researchers and analysts (See 41402 Business development officers and market researchers and analysts)
    • Conference and event planners (See 12103 Conference and event planners)
    • Corporate sales managers (See 60010 Corporate sales managers)
    • Professional occupations in advertising, marketing and public relations (See 11202 Professional occupations in advertising, marketing and public relations)
    • Retail and wholesale trade managers (See 60020 Retail and wholesale trade managers)
    • Retail sales supervisors (See 62010 Retail sales supervisors)
    • Sales and account representatives - wholesale trade (non-technical) (See 64101 Sales and account representatives - wholesale trade (non-technical))
    • Senior managers - trade, broadcasting and other services (See 00014 Senior managers - trade, broadcasting and other services)
    • Technical sales specialists - wholesale trade (See 62100 Technical sales specialists - wholesale trade)

  • Main duties

    This group performs some or all of the following duties:

    Advertising managers

    • Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.

    Marketing managers

    • Establish distribution networks for products and services, initiate market research studies and analyze their findings, assist in product development, and direct and evaluate the marketing strategies of establishments.

    Public relations managers

    • Direct and evaluate establishments and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations.

    E-business marketing managers

    • Plan, organize, direct, control and evaluate the design, development and maintenance of Internet, Intranet and mobile applications to manage an organization's online business model and strategy.
    • Collaborate with advertising, marketing, and public relations teams to plan, develop, evaluate and manage an organization's online presence including public relations, communications, marketing, commercial activities and social media management.

  • Employment requirements

    Advertising and public relations managers

    • A university degree or college diploma in communications, public relations, marketing, journalism or in a related field
      and
      Several years of experience in an advertising, public relations or communications officer position or in a related occupation are required.

    Marketing managers

    • A university degree or college diploma in business administration or in a related field with a specialization in sales or marketing
      and
      Several years of experience as a sales, marketing or public relations representative or in a related occupation are required.

    E-business managers

    • A university degree or college diploma in a field related to electronic commerce, Web site content development, or Internet and mobile services
      and
      Experience in Web site design, interactive media development, data administration or information systems analysis or experience related to Web site content are usually required.

  • Additional information

    • Progression to senior management positions is possible with experience.
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