National Occupational Classification (NOC) 2021 Version 1.0

• 6 - Sales and service occupations
• 64 - Sales and service representatives and other customer and personal services occupations
• 643 - Occupations in food, accommodation and tourism
• 6431 - Occupations in travel and accommodation

64310 - Travel counsellors

Travel counsellors advise clients on travel options and tour packages, make bookings and reservations, prepare tickets and receive payment. They are employed in travel agencies, transportation and tourism firms and hotel chains.

• Illustrative example(s)

  • reservation agent - travel agency
  • travel agent
  • travel consultant

  All examples

• Exclusion(s)

  • Airline ticket agent (See 64312 Airline ticket and service agents)
  • Convention coordinator (See 12103 Conference and event planners)
  • Travel agency manager (See 60020 Retail and wholesale trade managers)

• Main duties

  This group performs some or all of the following duties:

  • Provide travel information to clients regarding destinations, transportation and accommodation options and travel costs, and recommend suitable products
  • Plan and organize vacation travel for individuals or groups
  • Make transportation and accommodation reservations using computerized reservation and ticketing system
  • Sell single fare tickets and package tours to clients
  • Promote particular destinations, tour packages and other travel services
  • Investigate new travel destinations, hotels and other facilities and attractions
  • Provide travel tips regarding tourist attractions, foreign currency, customs, languages and travel safety.

• Employment requirements

  • Completion of secondary school is usually required.
  • A college diploma or vocational training in travel or tourism is usually required.
  • Certification with the Association of Canadian Travel Agencies (ACTA) may be required.

• Additional information

  • Progression to managerial positions is possible with experience.