North American Product Classification System (NAPCS) Canada [Provisional Version 0.1]

54 - Professional, scientific, and technical services

541041 - Specialized design services

541041.4 - Graphic design services

Designing visual communications of businesses and other entities, in order to convey specific messages or concepts, clarify complex information or project visual identities. A graphic design contract can include steps such as presentation of concepts, showing the layout of major design elements; art direction; coordination of illustrations and photography; development of a comprehensive layout and final art; production of a graphic standards manual; and supervision of production.

• Examples of included products:

  • design of corporate identities
  • design of brand identities
  • design of a stationery set (business cards, letterhead, envelopes)
  • graphic design of advertising materials
  • graphic design of books, magazines and newspapers
  • graphic design of product packaging
  • broadcast and motion graphic design
  • typeface design services
  • commercial illustration services

541041.4.1 - Corporate identity and communications graphic design services

Designing the corporate identity and image, internal communications, and external communications.

541041.4.2 - Advertising graphic design services

Designing the visual appearance of an advertisement or advertising campaign. Includes brand identity design services.

541041.4.3 - Other graphic design services

Graphic design services, other than corporate image and identity graphic design services and advertising graphic design services.

• Examples of included products:

  • graphic design of books, magazines and newspapers
  • graphic design of product packaging
  • broadcast and motion graphic design
  • typeface design services
  • signage and wayfinding graphic design services
  • commercial illustration services