Classification of Instructional Programs (CIP) Canada 2011

• 52. - Business, management, marketing and related support services
• 52.19 - Specialized sales, merchandising and marketing operations

52.1906 - Tourism promotion operations

This instructional program class comprises any program that prepares individuals to perform marketing and sales operations connected with the promotion of tourism in public and private sector settings. These programs include courses in principles of marketing research and advertising, promotional campaign organization, media relations, and applicable technical and administrative skills.

• Illustrative example(s)

  • development and promotion of travel products
  • tourism development
  • tourism products promotion
  • tourist product development

• Exclusion(s)

  • hospitality and tourism management(52.0901)
  • hospitality marketing(52.1910)
  • hotel management(52.0904)
  • tourism and travel management(52.0903)
  • tourism marketing(52.1905)
  • travel and exploration(36.0109)