Classification of Instructional Programs (CIP) Canada 2011

• 09. - Communication, journalism and related programs
• 09.09 - Public relations, advertising and applied communication

09.0902 - Public relations/image management

This instructional program class comprises any program that focuses on the theories and methods for managing the media image of a business, organization, or individual and the communication process with stakeholders, constituencies, audiences, and the general public; and that prepares individuals to function as public relations assistants, technicians, and managers. These programs include courses in public relations theory; related principles of advertising, marketing, and journalism; message/image design; image management; special event management; media relations; community relations; public affairs; and internal communications.

• Illustrative example(s)

  • public relations
  • public relations and communication management
  • public relations management

• Exclusion(s)

  • advertising and public relations(09.0900)
  • creative advertising(09.0903)
  • government administration(44.0401)
  • international and intercultural communication(09.0907)
  • marketing(52.1401)
  • political communication(09.0904)
  • political science(45.1001)
  • sports communication(09.0906)