Variant of CIP Canada 2016 - Cannabis primary groupings
71.0111 - Cannabis marketing and marketing operations
This instructional program class comprises any program that prepares individuals to perform operations connected with the distribution and sale of cannabis plants and products, related accessories and end-use supplies; promote cannabis brands and product lines; create and implement branding strategies for target markets; attract customer loyalty and retail and wholesale interest. These programs include courses in marketing research; wholesaling and retailing; storage and distribution; customer relations; customer sales, service and assistance; media relations; consumer research and sales forecasting; applicable laws and government regulatory and licensing requirements; basic office management; and applicable technical and administrative skills.
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