Classification of response to increased competitors in main market of the highest selling good or service, total response
Classification structure
Code | Title |
---|---|
1 | Change the quality of good or service |
2 | Adopt a new technology or process |
3 | Change marketing expenditures or marketing strategy |
4 | Introduce a new good or service |
5 | Speed up the introduction of a new good or service |
6 | Change the price of good or service |
7 | Take other action |
8 | Take no action |
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