North American Product Classification System (NAPCS) Canada 2017 Version 2.0

711 - Advertising space and time

This group comprises provision of advertising space in newspapers, periodicals and other printed publications, provision of advertising air time on radio and television, and Internet advertising.

• Exclusion(s)

  • advertising not related to the provision of space and time (See 712 Advertising, public relations, and related services)

71131 - Internet advertising

This class comprises provision of space for advertising messages distributed over the Internet. Covers the provision of space for banner ads, buttons, text links, interstitials, rich media previews, streaming audio and video ads.

711311 - Internet advertising

This subclass comprises provision of space for advertising messages distributed over the Internet. Covers the provision of space for banner ads, buttons, text links, interstitials, rich media previews, streaming audio and video ads.

7113111 - Internet advertising

Provision of space for advertising messages distributed over the Internet. Covers the provision of space for banner ads, buttons, text links, interstitials, rich media previews, streaming audio and video ads.

• Illustrative example(s)

  • advertisements distributed over the Internet in software and applications (apps)
  • providing space for advertising messages on search engine portals or websites
  • providing space for advertising messages on social network websites
  • providing space for advertising messages on websites
  • providing space for advertising messages over the Internet
  • provision of advertising space in online directories
  • provision of advertising space in online newspapers
  • provision of advertising space in online periodicals
  • provision of space and time for banner ads online
  • provision of space and time for interstitial advertisement (ads) online
  • provision of space and time for rich media previews online
  • provision of space and time for text link ads online

  All examples

• Inclusion(s)

  • provision of advertising space over the Internet, bundled with advertisement design services
  • provision of space and time for streaming audio advertising online
  • provision of space and time for streaming audio advertising presented only to Internet broadcasting programs subscribers
  • provision of space and time for streaming of video advertising online
  • provision of space and time for streaming video advertising presented only to Internet television broadcasting programs subscribers

• Exclusion(s)

  • advertising air time on free access Internet radio stations and on the same conventional radio station (See 7112111 Advertising air time on conventional radio)
  • advertising air time on pay access Internet radio stations and on the same satellite, cable and
    other pay radio stations (See 7112112 Satellite and other pay radio advertising air time)
  • advertising space in databases (except online) bundled with advertising on Internet databases sites (See 7111242 Advertising space in databases (except online))
  • advertising space in other printed periodicals, bundled with advertising on these other periodicals' Internet sites (See 7111231 Advertising space in other printed periodicals)
  • advertising space in printed business and trade periodicals bundled with advertising on business and trade periodicals Internet sites (See 7111221 Advertising space in printed business (including farming) and trade periodicals)
  • advertising space in printed community newspapers bundled with advertising on community newspapers Internet sites (See 7111121 Advertising space in printed community newspapers)
  • advertising space in printed daily newspapers bundled with advertising on daily newspapers Internet sites (See 7111111 Advertising space in printed daily newspapers)
  • advertising space in printed directories bundled with advertising on directories Internet sites (See 7111241 Advertising space in printed directories)
  • advertising space in printed general interest periodicals bundled with advertising on general interest periodicals Internet sites (See 7111211 Advertising space in printed general interest periodicals)
  • advertising space in printed specialized interest newspapers bundled with advertising on specialized interest newspapers Internet sites (See 7111131 Advertising space in other printed newspapers)
  • video advertising air time for online streaming and conventional television (See 7112211 Advertising air time on conventional television)
  • video advertising air time for online streaming and for specialty and pay television (except
    online) (See 7112212 Specialty and pay television air time)