North American Industry Classification System (NAICS) Canada 2012

• 54 - Professional, scientific and technical services
• 541 - Professional, scientific and technical services
• 5418 - Advertising, public relations, and related services
• 54181 - Advertising agencies

541810 - Advertising agencies

This Canadian industry comprises establishments primarily engaged in creating advertising campaigns and placing such advertising in periodicals and newspapers, on radio and television, on the Internet, or with other media. These establishments are organized to provide a full range of services (through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising material, media planning, and buying (i.e., placing advertising).

• Illustrative example(s)

  • full-service advertising agency
  • sales promotion campaign services

  All examples

• Exclusion(s)

  • conceptualizing and producing graphic designs, but not placing the advertising with media (See 541430 Graphic design services)
  • providing marketing consulting services (See 541611 Administrative management and general management consulting services)
  • purchasing advertising space from media outlets and reselling it to advertising agencies or individual companies directly (See 541830 Media buying agencies)
  • selling media time or space for media owners (See 541840 Media representatives)
  • creating direct mail advertising campaigns (See 541860 Direct mail advertising)
  • writing promotional messages, but not placing the advertising with media (See 541891 Specialty advertising distributors)