North American Industry Classification System (NAICS) Canada 2012

54191 - Marketing research and public opinion polling

This industry comprises establishments primarily engaged in gathering, recording, tabulating, and presenting marketing and public opinion data.

541910 - Marketing research and public opinion polling

This Canadian industry comprises establishments primarily engaged in gathering, recording, tabulating, and presenting marketing and public opinion data.

• Illustrative example(s)

  • broadcast media rating services
  • market analysis or research services
  • political and public opinion polling services
  • public opinion research services
  • sampling services, statistical

  All examples

• Exclusion(s)

  • providing advice on marketing strategies (See 541611 Administrative management and general management consulting services)
  • conducting fundamental and experimental research in economics, sociology, and related fields (See 541720 Research and development in the social sciences and humanities)