North American Industry Classification System (NAICS) Canada 2017 Version 3.0

• 54 - Professional, scientific and technical services
• 541 - Professional, scientific and technical services
• 5418 - Advertising, public relations, and related services
• 54186 - Direct mail advertising

541860 - Direct mail advertising

This Canadian industry comprises establishments primarily engaged in creating and designing direct mail advertising campaigns, and preparing advertising material for mailing or other direct distribution.

• Illustrative example(s)

  • advertising mailing services (i.e., preparing advertising material, such as coupons, flyers or samples, for mailing or other direct distribution)
  • coupon and sample packages, development of
  • direct mail advertising campaign services

  All examples

• Inclusion(s)

  • compiling, maintaining, selling and renting mailing lists

• Exclusion(s)

  • compiling and selling mailing lists, without also providing direct mail advertising services (See 511140 Directory and mailing list publishers)
  • creating and placing advertising campaigns in media (See 541810 Advertising agencies)
  • distributing advertising specialties (See 541891 Specialty advertising distributors)
  • door-to-door distribution or delivery of advertising materials or samples (See 541870 Advertising material distribution services)