Variant of NAICS 2002 - Retail Trade and Wholesale Trade

RT - Retail Trade

L - Non-Store Retailers

454 - Non-Store RetailersUS

This subsector comprises establishments primarily engaged in retailing merchandise by non-store retail methods. The establishments of this subsector employ methods, such as broadcasting infomercials, broadcasting and publishing direct-response advertising, publishing traditional and electronic catalogues, door-to-door solicitation, in-home demonstration, temporary displaying of merchandise (temporary stands or stalls), and distribution by vending machines, to reach their customers and market their merchandise.

4543 - Direct Selling EstablishmentsUS

This industry group comprises establishments primarily engaged in non-store retailing, except direct response marketing and operating vending machines. These establishments use methods, such as home delivery, door-to-door solicitation, in-home demonstration and temporary displaying of merchandise (stalls), to reach their customers and market their merchandise.

45439 - Other Direct Selling Establishments

This industry comprises establishments, not classified to any other industry, primarily engaged in non-store retailing. These establishments use methods, such as door-to-door solicitation, in-home demonstration and temporary displaying of merchandise (stalls), to reach their customers and market their merchandise.

  • Exclusion(s):

    Establishments primarily engaged in:

    • preparing and serving meals and snacks for immediate consumption from motorized vehicles catering a route or from non-motorized carts (See 72233 Mobile Food Services)
454390 - Other Direct Selling EstablishmentsUS

This Canadian industry comprises establishments, not classified to any other industry, primarily engaged in non-store retailing. These establishments use methods, such as door-to-door solicitation, in-home demonstration and temporary displaying of merchandise (stalls), to reach their customers and market their merchandise.

  • Example Activities:

    • Canvassers (door-to-door), headquarters for retail sale of merchandise
    • Cosmetics, house-to-house or party-plan selling, retail
    • Direct personal retailing operators
    • Direct selling of merchandise (door-to-door)
    • Door-to-door retailing of merchandise
    • Fruit stand (temporary), road side
    • Home provisioners, frozen food service, direct seller
    • House-to-house selling of coffee, soda, beer, bottled water, or other products, retail
    • Housewares, house-to-house, telephone or party plan selling, retail
    • Hucksters, retail
    • Ice dealers-retail, door-to-door
    • Magazine subscription sales (except mail-order), retail
    • Newspaper distributor, newspaper boy
    • Non-store retailing, direct sales (door-to-door)
    • Party plan merchandising, retail
    • Telephone selling of merchandise (retailing by home solicitation)
    • Water selling, home distribution
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