National Occupational Classification (NOC) 2021 Version 1.0

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00014 - Senior managers - trade, broadcasting and other services

Senior managers in trade, broadcasting and other customer services plan, organize, direct, control and evaluate, through middle managers, trade, broadcasting and other service industry companies. They formulate policies which establish the direction to be taken by these companies, either alone or in conjunction with a board of directors. They work in establishments in broadcasting and related media services, wholesale trade, retail trade, accommodation and food service, and other services or they may own and operate their own business.

  • Illustrative example(s)

    • cleaning service general manager
    • department store president
    • engineering vice-president - television broadcasting services
    • finance vice-president - food wholesaling
    • hotel chain regional vice-president
    • marketing vice-president - grocery store chain
    • operations vice-president - radio broadcasting services
    • professional sports club chief financial officer (CFO)
    • restaurant chain corporate controller
    • travel agency chief executive officer (CEO)

    All examples

  • Exclusion(s)

    • Managers in art, culture, recreation and sport (See 5001 Managers in art, culture, recreation and sport)
    • Managers in customer and personal services (See 60040 Managers in customer and personal services)
    • Managers in food service and accommodation (See 6003 Managers in food service and accommodation)
    • Retail and wholesale trade managers (See 6002 Retail and wholesale trade managers)
  • Main duties

    This group performs some or all of the following duties:

    • Establish objectives for the company and formulate or approve policies and programs
    • Authorize and organize the establishment of major departments and associated senior staff positions
    • Allocate material, human and financial resources to implement organizational policies and programs; establish financial and administrative controls; formulate and approve promotional campaigns; and approve overall personnel planning
    • Select middle managers, directors or other executive staff
    • Coordinate the work of regions, divisions or departments
    • Represent the company, or delegate representatives to act on behalf of the company, in negotiations or other official functions.

    Senior managers in this unit group may specialize in areas such as finance, marketing or human resources or in the sale of a particular product or provision of a particular service.

  • Employment requirements

    • A university degree or college diploma in business administration, finance or other discipline related to the service provided is usually required.
    • Several years of experience as a middle manager in trade, broadcasting or other service are usually required.
    • Specialization in a particular functional area or service is possible through specific university or college training in that area or through previous experience.
    • Senior managers in finance usually require a professional accounting designation.
  • Additional information

    • There is mobility among senior management occupations.
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