North American Product Classification System (NAPCS) Canada 2017 Version 1.0
- 712 - Advertising, public relations, and related services
- 71211 - Exclusive advertising rights, endorsements, and display advertising
- 712111 - Exclusive advertising rights and endorsement services
7121115 - Product placement
Financial arrangements and agreements made with a company representing a marketable good, service or trademark to use and show its product in a prominent position in entertainment products. Product placements can be visual, auditory or audiovisual.
Illustrative example(s)
- product placement in motion pictures
- product placement in television programs
- product placement in video games
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