North American Product Classification System (NAPCS) Canada 2022 Version 1.0

712 - Advertising, public relations, and related services

This group comprises exclusive advertising rights, endorsements, and display advertising; advertising intermediary services; direct advertising services; full-service advertising campaigns; advertising creative services; advertising services n.e.c.; and public relations services.

71241 - Full advertising campaigns, advertising creative and public relations services

This class comprises full-service advertising campaigns; advertising creative services; public relations services; and advertising services n.e.c.

712411 - Full service advertising campaigns

This subclass comprises all services required to create a comprehensive advertising campaign and place the resulting advertisements in media. Services include a bundle of advertising services with some or all creative and productive services for advertisements; and planning, buying of time and space and research media services. Generally, the advertising campaign service bundle is sold as a package and provides financial gain for the client.

7124111 - Full service advertising campaigns

Provision of all services required to create a comprehensive advertising campaign and place the resulting advertisements in media. Services include a bundle of advertising services with some or all creative and productive services for advertisements; and planning, buying of time and space and research media services. Generally, the advertising campaign service bundle is sold as a package and provides financial gain for the client.

All examples

• Exclusion(s)

  • direct advertising services sold separately (See 712311 Direct advertising services, sold separately)
  • full direct mail advertising campaign (See 7123121 Full service direct mail advertising)
  • full service direct advertising (See 7123131 Full service direct advertising)