North American Product Classification System (NAPCS) Canada 2022 Version 1.0

• 712 - Advertising, public relations, and related services
• 71231 - Direct advertising services

712313 - Full service direct advertising

This subclass comprises all services required for developing a comprehensive strategy to send promotional messages directly to consumers, except via mass media. Services include implementing a bundle of marketing or advertising methods, such as telemarketing, distribution of advertising materials and advertising specialties, other than by mail, direct mail, product demonstrations and display lettering. Generally, the direct advertising service bundle is sold as a package and provides financial gain for the client.