North American Product Classification System (NAPCS) Canada 2022 Version 1.0

• 712 - Advertising, public relations, and related services
• 71231 - Direct advertising services

712312 - Full service direct mail advertising

This subclass comprises all the services required for a direct mail advertising campaign, from the concept development through the actual mailout (including emailing). Services include implementing a bundle of direct mail advertising methods, such as concept development services for direct mail advertising campaign, letter shop services, selling custom mailing lists and databases for direct mail use, proofreading direct mailout package materials, editing and formatting client-supplied mailing lists and databases for direct mail use, receiving and making telephone calls related to direct mail campaign. Generally, the direct mail advertising service bundle is sold as a package and provides financial gain for the client.