North American Product Classification System (NAPCS) Canada 2022 Version 1.0

712 - Advertising, public relations, and related services

This group comprises exclusive advertising rights, endorsements, and display advertising; advertising intermediary services; direct advertising services; full-service advertising campaigns; advertising creative services; advertising services n.e.c.; and public relations services.

71231 - Direct advertising services

This class comprises advertising and marketing services that communicate directly with the consumers, without using time or space in media outlets such as newspaper or television. It covers advertising and marketing campaigns communicated by direct mail, door-to-door delivery, distribution of samples in public places, use of advertising specialties, product demonstrations and display lettering. This class also covers full service direct mail advertisement and full service direct advertising.

712312 - Full service direct mail advertising

This subclass comprises all the services required for a direct mail advertising campaign, from the concept development through the actual mailout (including emailing). Services include implementing a bundle of direct mail advertising methods, such as concept development services for direct mail advertising campaign, letter shop services, selling custom mailing lists and databases for direct mail use, proofreading direct mailout package materials, editing and formatting client-supplied mailing lists and databases for direct mail use, receiving and making telephone calls related to direct mail campaign. Generally, the direct mail advertising service bundle is sold as a package and provides financial gain for the client.

7123121 - Full service direct mail advertising

Provision of all the services required for a direct mail advertising campaign, from the concept development through the actual mailout (including emailing). Services include implementing a bundle of direct mail advertising methods, such as concept development services for direct mail advertising campaign, letter shop services, selling custom mailing lists and databases for direct mail use, proofreading direct mailout package materials, editing and formatting client-supplied mailing lists and databases for direct mail use, receiving and making telephone calls related to direct mail campaign. Generally, the direct mail advertising service bundle is sold as a package and provides financial gain for the client.

• Illustrative example(s)

  • concept development services for direct mail advertising campaigns, bundled with other direct mail advertising services
  • design of mailing package materials services, bundled with other direct mail advertising services
  • direct mail fulfilment services, bundled with other direct mail advertising services
  • services of identifying target groups for direct mail campaigns, bundled with other direct mail advertising services
  • services of mailing direct mail campaign packages, bundled with other direct mail advertising services
  • services of printing and assembling direct mail campaign packages, bundled with other direct mail advertising services

  All examples

• Inclusion(s)

  • design of advertising specialties for clients of full direct mail advertising packages

• Exclusion(s)

  • direct advertising services sold separately (See 712311 Direct advertising services, sold separately)
  • full service advertising campaign (See 7124111 Full service advertising campaigns)
  • full service direct advertising (See 7123131 Full service direct advertising)