North American Product Classification System (NAPCS) Canada 2022 Version 1.0

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North American Product Classification System (NAPCS) Canada 2022 Version 1.0
Introduction
Hierarchical structure

712 - Advertising, public relations, and related services

This group comprises exclusive advertising rights, endorsements, and display advertising; advertising intermediary services; direct advertising services; full-service advertising campaigns; advertising creative services; advertising services n.e.c.; and public relations services.

71231 - Direct advertising services

This class comprises advertising and marketing services that communicate directly with the consumers, without using time or space in media outlets such as newspaper or television. It covers advertising and marketing campaigns communicated by direct mail, door-to-door delivery, distribution of samples in public places, use of advertising specialties, product demonstrations and display lettering. This class also covers full service direct mail advertisement and full service direct advertising.

712311 - Direct advertising services, sold separately

This subclass comprises advertising and marketing services, sold separately, that communicate directly with the consumers, without using time or space in media outlets such as newspaper or television. It covers advertising and marketing campaigns communicated by direct mail, door-to-door delivery, distribution of samples in public places, use of advertising specialties, product demonstrations and display lettering.

7123111 - Advertising specialty services, sold separately

Services of intermediaries between purchasers and producers of advertising specialties (key chains, magnets, mouse pads, mugs, etc.) bearing promotional material of the purchasing businesses. Services included here are not bundled with other advertising services.

  • Illustrative example(s)

    • coordination of production and distribution of shirts or t-shirts services, sold separately
    • creative design work for advertising materials services, sold separately

    All examples

  • Exclusion(s)

    • advertising speciality services sold as a bundle for full direct mail advertising campaign (See 7123121 Full service direct mail advertising)
    • advertising speciality services sold as a bundle for full service advertising campaign (See 7124111 Full service advertising campaigns)
    • advertising speciality services sold as a bundle for full service direct advertising (See 7123131 Full service direct advertising)
7123112 - Direct mail advertising services, sold separately

Direct advertising services sold separately where the advertiser communicates directly with consumers by mail (including email). Such services include concept development services for direct mail advertising campaign, letter shop services, selling custom mailing lists and databases for direct mail use, proofreading direct mailout package materials, editing and formatting client-supplied mailing lists and databases for direct mail use, receiving and making telephone calls related to direct mail campaign.

  • Illustrative example(s)

    • concept development services for direct mail advertising campaigns, sold separately
    • designing mailout packages for direct mail campaigns, sold separately
    • fulfilment services for direct mail campaigns, sold separately
    • services of identifying target groups for direct mail campaigns, sold separately
    • services of mailing direct mail campaign packages, sold separately
    • services of printing and assembling direct mail campaign packages, sold separately

    All examples

  • Exclusion(s)

    • direct mail advertising services sold as a bundle for full direct mail advertising campaign (See 7123121 Full service direct mail advertising)
    • direct mail advertising services sold as a bundle for full service advertising campaign (See 7124111 Full service advertising campaigns)
    • direct mail advertising services sold as a bundle for full service direct advertising (See 7123131 Full service direct advertising)
7123113 - Distribution of advertising materials, other than by mail, provided separately

Services of distributing advertising materials by methods other than mail (except when bundled with other advertising services).

  • Illustrative example(s)

    • services of distribution of flyers on car windshields, sold separately
    • services of door-to-door distribution of newspaper inserts, sold separately

    All examples

  • Exclusion(s)

    • distribution of advertising materials (except by mail), sold as a bundle for full direct mail advertising campaign (See 7123121 Full service direct mail advertising)
    • distribution of advertising materials (except by mail), sold as a bundle for full service advertising campaign (See 7124111 Full service advertising campaigns)
    • distribution of advertising materials (except by mail), sold as a bundle for full service direct advertising (See 7123131 Full service direct advertising)
7123114 - Product or merchandise demonstrations, provided separately

Services of demonstrating the uses or benefits of a product or merchandise in a public place (except when bundled with other advertising services).

  • Illustrative example(s)

    • services of merchandise demonstrations in department stores, sold separately
    • services of promotional food preparation in grocery stores for tasting, sold separately

    All examples

  • Exclusion(s)

    • product or merchandise demonstrations offered as a bundle for full service advertising campaign (See 7124111 Full service advertising campaigns)
    • product or merchandise demonstrations offered as a bundle for full service direct advertising (See 7123131 Full service direct advertising)
    • product or merchandise demonstrations provided as a bundle for full direct mail advertising campaign (See 7123121 Full service direct mail advertising)
7123115 - Display lettering services, sold separately

Display lettering services (except when bundled with other advertising services).

  • Illustrative example(s)

    • sign painting services, sold separately
    • vehicle lettering services, sold separately
    • window lettering services, sold separately

    All examples

  • Exclusion(s)

    • display lettering services sold as a bundle for full direct mail advertising campaign (See 7123121 Full service direct mail advertising)
    • display lettering services sold as a bundle for full service advertising campaign (See 7124111 Full service advertising campaigns)
    • display lettering services sold as a bundle for full service direct advertising. (See 7123131 Full service direct advertising)
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