Variant of CIP Canada 2016 - Cannabis primary groupings

05 - Business, management and public administration

52.c - Business, management, marketing and related support services (except cannabis)

This series comprises instructional programs that prepare individuals to perform managerial, technical support, and applied research functions related to the operation of commercial and non-profit enterprises and the buying and selling of goods and services (except cannabis).

52.18c - General sales, merchandising and related marketing operations (except cannabis)

This subseries comprises instructional program classes 52.1801 to 52.1899.

52.1801 - Sales, distribution and marketing operations, general

This instructional program class comprises any program that focuses on the general process and techniques of direct wholesale and retail buying and selling operations and introduces individuals to related careers. These programs include courses in the principles of entrepreneurial economics, basic sales skills, the distribution channels for goods and services, and supervised practical application experiences.

• Illustrative example(s)

  • retail marketing
  • retail sales and marketing
  • sales and marketing
  • sales, distribution and marketing operations

  All examples

• Exclusion(s)

  • marketing(52.1401)
  • teaching marketing(13.1310)
  • travel marketing(52.1905)

52.1802 - Merchandising and buying operations

This instructional program class comprises any program that prepares individuals to function as professional buyers of resale products and product lines for stores, chains, and other retail enterprises. These programs include courses in product evaluation, merchandising, applicable aspects of brand and consumer research, principles of purchasing, and negotiation skills.

• Illustrative example(s)

  • buyer
  • merchandising
  • merchandising and buying operations
  • retail buyer
  • retail merchandising

  All examples

• Exclusion(s)

  • fashion merchandising(52.1902)
  • music merchandising(50.1003)
  • purchasing management(52.0202)

52.1803 - Retailing and retail operations

This instructional program class comprises any program that prepares individuals to perform operations associated with retail sales in a variety of settings. These programs include courses in over-the-counter and other direct sales operations in business settings, basic bookkeeping principles, customer service, team/staff leadership and supervision, floor management, and applicable technical skills.

• Illustrative example(s)

  • retail clerk
  • retail operations
  • retail sales
  • retailing

  All examples

• Exclusion(s)

  • retail floristry(01.0608)
  • retail management(52.0212)
  • retail sales and marketing(52.1801)
  • salesperson(52.1804)

52.1804c - Selling skills and sales operations (except cannabis)

This instructional program class comprises any program that prepares individuals to possess the skills associated with direct promotion of products and services to potential customers and to function as independent sales representatives and managers (except cannabis). These programs include courses in consumer psychology, image projection, public speaking and interpersonal communications, sales organization and operations, customer relations, professional standards and ethics, and applicable technical skills.

52.1899 - General sales, merchandising and related marketing operations, other

This instructional program class comprises any program not listed above that relates to General sales, merchandising and related marketing operations.