Variant of CIP 2016 - Primary groupings

Variant of CIP 2016 - Primary groupings
Abbreviations, acronyms and superscripts
Summary of changes
Additional information

04 - Social and behavioural sciences and law

19. - Family and consumer sciences/human sciences

19.02 - Family and consumer sciences/human sciences business services

This subseries comprises instructional program classes 19.0201 to 19.0299.

19.0203 - Consumer merchandising/retailing management

This instructional program class comprises any program that focuses on product and service promotion from the perspective of individual and family consumers and that prepares individuals to function as consumer management and marketing consultants in for-profit and non-profit enterprises. These programs include courses in applied market research; consumer behaviour; product sourcing and distribution; profitability; customer feedback and evaluation methods; promotion and retailing campaign development; and applications to specific domestic and international consumer markets.

  • Illustrative example(s)

    • consumer management and merchandising

    All examples

  • Exclusion(s)

    • marketing(52.1401)
    • marketing research(52.1402)
    • retail merchandising(52.1802)
Date modified: