Survey of Digital Technology and Internet Use - 2013

Survey of Digital Technology and Internet Use - 2013
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Introduction

Please provide your email address.

  • C0009: Email address

Correct pre-printed information, if necessary, using the corresponding boxes below:

  • C0001: Legal name
  • C0002: Operating name
  • C0008: First name
  • C0028: Last name
  • C0021: Title
  • C0004: Address (number and street)
  • C0005: City
  • C0006: Province / Territory
  • C0007: Postal code

Purpose

The Survey of Digital Technology and Internet Use measures the adoption and use of various digital technologies, including the Internet.

Additional information

The survey will collect information on e-commerce, the effects of digital technologies on businesses, skills training and security practices related to digital technologies. This data is used to develop national policies and benchmark Canada's performance compared to other countries.

Authority

This survey is conducted under the authority of the Statistics Act, Revised Statutes of Canada, 1985, Chapter S-19.

COMPLETION OF THIS QUESTIONNAIRE IS A LEGAL REQUIREMENT UNDER THIS ACT.

Confidentiality

The Statistics Act protects the confidentiality of information collected by Statistics Canada. Statistics Canada is prohibited by law from releasing any information it collects which could identify any person, business, or organization, unless consent has been given by the respondent or as permitted by the Statistics Act. Statistics Canada will use the information from this survey for statistical purposes.

Data-sharing agreements

To reduce respondent burden, Statistics Canada has entered into data-sharing agreements with provincial and territorial statistical agencies and other government organizations, which have agreed to keep the data confidential and use them only for statistical purposes. Statistics Canada will only share data from this survey with those organizations that have demonstrated a requirement to use the data.

Section 11 of the Statistics Act provides for the sharing of information with provincial and territorial statistical agencies that meet certain conditions. These agencies must have the legislative authority to collect the same information, on a mandatory basis, and the legislation must provide substantially the same provisions for confidentiality and penalties for disclosure of confidential information as the Statistics Act. Because these agencies have the legal authority to compel businesses to provide the same information, consent is not requested and businesses may not object to the sharing of the data.

For this survey, there are Section 11 agreements with the provincial and territorial statistical agencies of Newfoundland and Labrador, Nova Scotia, New Brunswick, Quebec, Ontario, Manitoba, Saskatchewan, Alberta, British Columbia, and the Yukon.

The shared data will be limited to information pertaining to business establishments located within the jurisdiction of the respective province or territory.

Section 12 of the Statistics Act provides for the sharing of information with federal, provincial or territorial government organizations. Under Section 12, you may refuse to share your information with any of these organizations by writing a letter of objection to the Chief Statistician and returning it with the completed questionnaire. Please specify the organizations with which you do not want to share your data.

For this survey, there are Section 12 agreements with the statistical agencies of Prince Edward Island, the Northwest Territories and Nunavut.

For agreements with provincial and territorial government organizations, the shared data will be limited to information pertaining to business establishments located within the jurisdiction of the respective province or territory.

Record linkage

To enhance the data from this survey, Statistics Canada may combine it with information from other surveys or from administrative sources.

Security of emails and faxes

Statistics Canada advises you that there could be a risk of disclosure during facsimile or other electronic transmission. However, upon receipt, Statistics Canada will provide the guaranteed level of protection afforded all information collected under the authority of the Statistics Act.

Return procedures

Please return the completed questionnaire to Statistics Canada within 30 days of receipt by mail, using the enclosed envelope or you can send it by facsimile to 1-888-883-7999.

Assistance

For additional information, or to request an electronic version of this questionnaire, please call the phone number on the label above.

Coverage

For the purpose of this survey, please report information for the 12 month calendar period between January 1st and December 31st of the reporting year.

Reporting instructions

- When precise figures are not available, please provide your best estimate
- Please complete this questionnaire for the operations of your business in Canada only
- Answers to the questions should reflect the operations as defined by the label on the front of the questionnaire
- Answer categories that are marked with an asterisk have a definition provided within the instructions for the question

Instructions

This questionnaire should be completed by the IT Manager of the business or equivalent. If there is no IT manager in the business, please direct the questionnaire to the President of the business or the person most familiar with the business' use of digital technology.

SECTION A - INTERNET CONNECTION

SECTION A - INTERNET CONNECTION - Question identifier:1.

Please indicate all of the connection types your business uses to access the Internet:

  • 1: Digital Subscriber Line (DSL) over a telephone line
  • 2: Cable modem
  • 3: Mobile wireless* (e.g., 3G or 4G connection)
  • 4: Satellite
  • 5: Fibre optic line* (e.g., T3, metro Ethernet)
  • 6: Dial-up over a telephone line
  • 7: Fixed wireless or a portable Wi-Fi hotspot* (e.g., Smart Hub)
  • 8: Don't know
  • 9: We do not use the Internet (Go to question 21)

SECTION B - USE OF THE INTERNET

SECTION B - USE OF THE INTERNET - Question identifier:2.

Did your business have an Internet website in the reference year?

  • 1: Yes
  • 3: No (Go to question 5)

SECTION B - USE OF THE INTERNET - Question identifier:3.

Which of the following features does your Internet website offer?

  • 1: Online payment (complete transaction and payment online)
  • 2: Integration with social media (e.g., Facebook, Twitter, Google+)
  • 3: A version of the website optimized for mobile users
  • 4: Media-rich content (e.g., interactivity, videos)
  • 5: Customised website or information provided for repeat visitors
  • 6: Online forms for collecting customer information
  • 7: Secure website (e.g., https://, user authentication)
  • 8: Privacy policy statement
  • 9: None of the above

SECTION B - USE OF THE INTERNET - Question identifier:4.

Which of the following strategies were in place to direct traffic to your Internet website?

  • 1: Paid search (e.g., Google AdWords, pay-per-click)
  • 2: Print Advertising (e.g., newspapers, magazines)
  • 3: Social media (e.g., Twitter, Facebook)
  • 4: Other media (e.g., television, radio)
  • 5: None of the above

SECTION B - USE OF THE INTERNET - Question identifier:5.

Did your business make sales of goods or services via the Internet in the reference year?

  • 1: Yes
  • 3: No (Go to question 11)

SECTION B - USE OF THE INTERNET - Question identifier:6.

Does your business track Internet sales separately from all other sales?

  • 1: Yes
  • 3: No

SECTION B - USE OF THE INTERNET - Question identifier:7.

What were your business' total gross sales conducted over the Internet in the reference year?

SECTION B - USE OF THE INTERNET - Question identifier:8.

What percentage of the value of your business' gross sales were made over the Internet in the reference year?

SECTION B - USE OF THE INTERNET - Question identifier:9.

What percentage of the value of your Internet sales in the reference year were to customers located...

  • 1: In Canada
  • 2: In the USA
  • 3: In all other countries

SECTION B - USE OF THE INTERNET - Question identifier:10.

What percentage of the value of your Internet sales in the reference year were to other businesses?

SECTION B - USE OF THE INTERNET - Question identifier:11.

Did your business make purchases of goods or services via the Internet in the reference year?

  • 1: Yes
  • 3: No

SECTION B - USE OF THE INTERNET - Question identifier:12.

Does your business engage in the following online interactions with Canadian local, provincial or federal governments?

  • 1: obtain information or documents from governments
  • 2: complete or return taxation forms (e.g., GST, employment (T4), year end tax (T2))
  • 3: apply for grants or benefits
  • 4: online payments to government organizations
  • 5: none of the above

SECTION C - USE OF INFORMATION AND COMMUNICATION TECHNOLOGIES

SECTION C - USE OF INFORMATION AND COMMUNICATION TECHNOLOGIES - Question identifier:13.

Did your business use any of the following Information and Communication Technologies (ICTs) in the reference year?

  • 1: Computers
  • 2: Internet-enabled mobile device (e.g., smartphone, tablet)
  • 3: Company-wide computer networks (e.g., LAN, WAN)
  • 4: Electronic Data Interchange on the Internet (EDI)*
  • 5: Industry-specific software (e.g., point of sale software)
  • 6: Customer/Supplier Relationship Management Software (CRM)*
  • 7: Enterprise Resource Planning Software (ERP)*
  • 8: Radio Frequency Identification Tags (RFID)*
  • 9: No ICTs are used in our business (Go to question 18)

SECTION C - USE OF INFORMATION AND COMMUNICATION TECHNOLOGIES - Question identifier:14.

Did the introduction of an Information and Communication Technology (ICT) result in any of the following business changes?

  • 1: Greater information sharing
  • 2: Greater integration among offline and online business activities
  • 3: Re-engineering of business processes
  • 4: Data collection, storage, and maintenance
  • 5: Greater reliance on job rotation, multi-skilling
  • 6: No changes
  • 7: Other change - specify

SECTION C - USE OF INFORMATION AND COMMUNICATION TECHNOLOGIES - Question identifier:15.

What are the main barriers to your business further integrating Information and Communication Technologies (ICTs)?

  • 1: Unaware of what technologies exist in the marketplace
  • 2: Lack of technical expertise and skilled personnel in-house
  • 3: Not enough evidence of a strong return on investment
  • 4: New systems will not be compatible with our existing systems
  • 5: Cost of technology and implementation are too high
  • 6: Employee resistance to introduction of new technology
  • 7: Security and/or privacy concerns
  • 8: Do not know/no barriers to adoption

SECTION D - ICT SKILLS IN THE WORKPLACE

SECTION D - ICT SKILLS IN THE WORKPLACE - Question identifier:16.

Did your business employ any ICT/Information Technology (IT) specialists as of December of the reference year?

  • 1: Yes
  • 3: No (Go to question 18)

SECTION D - ICT SKILLS IN THE WORKPLACE - Question identifier:17.

Did your business provide training to develop or upgrade ICT-related skills of your ICT/IT specialists during the reference year?

  • 1: Yes
  • 3: No

SECTION D - ICT SKILLS IN THE WORKPLACE - Question identifier:(b)

Did your business provide training to develop or upgrade ICT-related skills of your other employees using ICTs during their day-to-day tasks during the reference year?

  • 1: Yes
  • 3: No

SECTION E - SECURITY PRACTICES, INCIDENTS, AND IMPACTS

SECTION E - SECURITY PRACTICES, INCIDENTS, AND IMPACTS - Question identifier:18.

Does your business currently have any of the following IT security measures in place?

  • 1: Anti-virus and/or anti-spyware software
  • 2: Firewall
  • 3: SPAM filter (to prevent unwanted e-mail that may contain security threats)
  • 4: Web-filtering software (e.g., Websense)
  • 5: Authentication software or hardware for internal or external users*
  • 6: Secure web server (e.g., SSL, HTTPS)
  • 7: Regular backup of data critical to your business operations
  • 8: No IT security measures are in place
  • 9: Do not know

SECTION E - SECURITY PRACTICES, INCIDENTS, AND IMPACTS - Question identifier:19.

Did your business experience any Internet security breaches during the reference year?

  • 1: Yes
  • 3: No (Go to question 21)

SECTION E - SECURITY PRACTICES, INCIDENTS, AND IMPACTS - Question identifier:20.

Did your business experience any of the following impacts as a result of these internet security breaches?

  • 1: Corruption, theft or unauthorized access to client or proprietary information
  • 2: Defacement of web site
  • 3: Service downtime
  • 4: Loss of income
  • 5: Loss of productivity
  • 6: Other impacts - specify:

SECTION F - GENERAL INFORMATION

SECTION F - GENERAL INFORMATION - Question identifier:21.

What is the number of full-time employees of your business?

  • 1: 0
  • 2: 1 to 9
  • 3: 10 to 19
  • 4: 20 to 49
  • 5: 50 to 99
  • 6: 100 to 299
  • 7: 300 to 499
  • 8: 500 or more

SECTION F - GENERAL INFORMATION - Question identifier:22.

How much time was spent compiling data and completing this questionnaire?

  • C9910: Hour(s)
  • C9909: Minutes
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