Survey of Service Industries: Newspaper Publishers - Short Questionnaire - 2016

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Table of Contents

Introduction

Purpose

This survey collects the financial and operating data needed to develop national and regional economic policies and programs.

Additional information

This survey is conducted by Statistics Canada in order to collect the necessary information to support the Integrated Business Statistics Program (IBSP). This program combines various survey and administrative data to develop comprehensive measures of the Canadian economy.

The statistical information from the IBSP serves many purposes, including:
- Calculating each province and territory's fair share of federal-provincial transfer payments for health, education and social programs;
- Establishing government programs to assist businesses;
- Assisting the business community in negotiating contracts and collective agreements;
- Supporting the government in making informed decisions about fiscal, monetary and foreign exchange policies;
- Indexing social benefit programs and determining tax brackets;
- Enabling academics and economists to analyze the economic performance of Canadian industries and to better understand rapidly evolving business environments.

Your information may also be used by Statistics Canada for other statistical and research purposes.

Your participation in this survey is required under the authority of the Statistics Act.

Authority

Data are collected under the authority of the Statistics Act, Revised Statutes of Canada, 1985, Chapter S-19.

Confidentiality

By law, Statistics Canada is prohibited from releasing any information it collects that could identify any person, business, or organization, unless consent has been given by the respondent, or as permitted by the Statistics Act. Statistics Canada will use the information from this survey for statistical purposes only.

Data-sharing agreements

To reduce respondent burden, Statistics Canada has entered into data-sharing agreements with provincial and territorial statistical agencies and other government organizations, which have agreed to keep the data confidential and use them only for statistical purposes. Statistics Canada will only share data from this survey with those organizations that have demonstrated a requirement to use the data.

Section 11 of the Statistics Act provides for the sharing of information with provincial and territorial statistical agencies that meet certain conditions. These agencies must have the legislative authority to collect the same information, on a mandatory basis, and the legislation must provide substantially the same provisions for confidentiality and penalties for disclosure of confidential information as the Statistics Act. Because these agencies have the legal authority to compel businesses to provide the same information, consent is not requested and businesses may not object to the sharing of the data.

For this survey, there are Section 11 agreements with the provincial and territorial statistical agencies of Newfoundland and Labrador, Nova Scotia, New Brunswick, Quebec, Ontario, Manitoba, Saskatchewan, Alberta, British Columbia and the Yukon. The shared data will be limited to information pertaining to business establishments located within the jurisdiction of the respective province or territory.

Section 12 of the Statistics Act provides for the sharing of information with federal, provincial or territorial government organizations. Under Section 12, you may refuse to share your information with any of these organizations by writing a letter of objection to the Chief Statistician, specifying the organizations with which you do not want Statistics Canada to share your data and mailing it to the following address:

Chief Statistician of Canada
Statistics Canada
Attention of Director, Enterprise Statistics Division
150 Tunney's Pasture Driveway
Ottawa, Ontario
K1A 0T6

You may also contact us by email at statcan.esd-helpdesk-dse-bureaudedepannage.statcan@canada.ca or by fax at 613-951-6583.

For this survey, there are Section 12 agreements with the statistical agencies of Prince Edward Island, the Northwest Territories and Nunavut.

For agreements with provincial and territorial government organizations, the shared data will be limited to information pertaining to business establishments located within the jurisdiction of the respective province or territory.

Record linkage

To enhance the data from this survey and to reduce respondent burden, Statistics Canada may combine it with information from other surveys or from administrative sources.

Business or organization and contact information

Business or organization and contact information - Question identifier:1

Please verify or provide the business or organization's legal and operating name and correct where needed. Note: Legal name modifications should only be done to correct a spelling error or typo.

Legal name

Operating name (if applicable)

Business or organization and contact information - Question identifier:2

Please verify or provide the contact information of the designated business or organization contact person for this questionnaire and correct where needed. Note: The designated contact person is the person who should receive this questionnaire. The designated contact person may not always be the one who actually completes the questionnaire.

First name

Last name

Title

Preferred language of communication

Mailing address (number and street)

City

Province, territory or state

Postal code or ZIP code Example: A9A 9A9 or 12345-1234

Country

Email address Example: user@example.gov.ca

Telephone number (including area code) Example: 123-123-1234

Extension number (if applicable)

Fax number (including area code) Example: 123-123-1234

Business or organization and contact information - Question identifier:3

Please verify or provide the current operational status of the business or organization identified by the legal and operating name above.

.

  • 1: Operational
  • 2: Not currently operational e.g., temporarily or permanently closed, change of ownership

Why is this business or organization not currently operational?

  • 1: Seasonal operations
  • 2: Ceased operations
  • 3: Sold operations
  • 4: Amalgamated with (an) other business(es) or organization(s)
  • 5: Temporarily inactive but will re-open
  • 6: No longer operating due to other reason(s)

Business or organization and contact information - Question identifier:3a

Seasonal operations

When did this business or organization close for the season?

When does this business or organization expect to resume operations?
Date:
Example: YYYY-MM-DD

Business or organization and contact information - Question identifier:3b

Ceased operations

When did this business or organization cease operations?
Date:
Example: YYYY-MM-DD

Why did this business or organization cease operations?

  • 1: Bankruptcy
  • 2: Liquidation
  • 3: Dissolution
  • 4: Other reasons - specify:

Why did this business or organization cease operations? Other reasons - specify

Business or organization and contact information - Question identifier:3c

Sold operations

When was this business or organization sold?
Date:
Example: YYYY-MM-DD

What is the legal name of the buyer?

Business or organization and contact information - Question identifier:3d

Amalgamated with (an) other business(es) or organization(s)

When did this business or organization amalgamate?

What is the legal name of the resulting or continuing business or organization?

What is (are) the legal name(s) of the other amalgamated business(es) or organization(s)?

Business or organization and contact information - Question identifier:3e

Temporarily inactive but will re-open

When did this business or organization become temporarily inactive?

When does this business or organization expect to resume operations?

Why is this business or organization temporarily inactive?

Business or organization and contact information - Question identifier:3f

No longer operating due to other reason(s)

When did this business or organization cease operations?
Date:
Example: YYYY-MM-DD

Why did this business or organization cease operations?

Main activity

Main activity - Question identifier:4

Please verify or provide the current main activity of the business or organization identified by the legal and operating name above. Note: The described activity was assigned using the North American Industry Classification System (NAICS).

.

  • 1: This is the current main activity.
  • 2: This is not the current main activity.

This is not the current main activity - Please provide a brief but precise description of this business or organization's main activity. e.g., breakfast cereal manufacturing, shoe store, software development

Main activity - Question identifier:5

You indicated that is not the current main activity. Was this business or organization's main activity ever classified as: ?

  • 1: Yes
  • 2: No

Main activity - Question identifier:5a

When did the main activity change?

Main activity - Question identifier:6

Please search and select the industry classification code that best corresponds to this business or organization's main activity. How to search:
- if desired, you can filter the search results by first selecting this business or organization's activity sector
- enter keywords or a brief description that best describes this business or organization main activity
- press the Search button to search the database for an activity that best matches the keywords or description you provided
- then select an activity from the list.

Select this business or organization's activity sector (optional)

Enter keywords or a brief description, then press the Search button

Please select an activity (industry code)

Please select an activity (industry description)

Main activity - Question identifier:7

You have indicated that the current main activity of this business or organization is: Are there any other activities that contribute significantly (at least 10%) to this business or organization's revenue?

.

  • 1: Yes, there are other activities.
  • 2: No, that is the only significant activity.

Main activity - Question identifier:7a

Yes, there are other activities.

Please provide a brief but precise description of this business or organization's secondary activity. e.g., breakfast cereal manufacturing, shoe store, software development

Main activity - Question identifier:8

Approximately what percentage of this business or organization's revenue is generated by each of the following activities? When precise figures are not available, please provide your best estimates.

Main activity - Question identifier:a

#{__NAICS_TITLE_E}

Main activity - Question identifier:b

#{__secondary_NAICS_TITLE_E}

Main activity - Question identifier:c

All other activities.

Total percentage

Reporting period information

Reporting period information - Question identifier:1

What are the start and end dates of this business's or organization's most recently completed fiscal year? Note: For this survey, the end date should fall between Start YYYY MM DD and End YYYY+1 MM DD.

Reporting period information - Question identifier:a)

Fiscal year start date Example: YYYY-MM-DD

Reporting period information - Question identifier:b)

Fiscal Year-End date Example: YYYY-MM-DD

Reporting period information - Question identifier:2

What is the reason the reporting period does not cover a full year? Select all that apply.

  • 1: Seasonal operations
  • 2: New business
  • 3: Change of ownership
  • 4: Temporarily inactive
  • 5: Change of fiscal year
  • 6: Ceased operations
  • 7: Other reason - specify:
  • 8: Other reason - specify: Description

Industry Characteristics

Industry Characteristics - Question identifier:1

What were this business's circulation sales for each of the following newspaper types? Daily newspapers are issued four or more times a week and contain general news content. General community newspapers are issued less than four times a week and contain general news content for a wide audience. Specialized community newspapers are issued less than four times a week and are only for an ethnic, religious, aboriginal, official language minority or LGBT audience. Exclude flyers, inserts, magazines, periodicals and consumer guides. Digital sales include electronic versions via internet websites and mobile devices such as tablets and phones. Please report all amounts in thousands of Canadian dollars.

Industry Characteristics - Question identifier:a

Daily newspapers Print newsstand/single copy sales

Industry Characteristics - Question identifier:a

Daily newspapers Print subscription sales

Industry Characteristics - Question identifier:a

Daily newspapers Digital

Industry Characteristics - Question identifier:a

Daily newspapers Total circulation sales

Industry Characteristics - Question identifier:b

General community newspapers Print newsstand/single copy sales

Industry Characteristics - Question identifier:b

General community newspapers Print subscription sales

Industry Characteristics - Question identifier:b

General community newspapers Digital

Industry Characteristics - Question identifier:b

General community newspapers Total circulation sales

Industry Characteristics - Question identifier:c

Specialized community newspapers Print newsstand/single copy sales

Industry Characteristics - Question identifier:c

Specialized community newspapers Print subscription sales

Industry Characteristics - Question identifier:c

Specialized community newspapers Digital

Industry Characteristics - Question identifier:c

Specialized community newspapers Total circulation sales

Total circulation sales Print newsstand/single copy sales

Total circulation sales Print subscription sales

Total circulation sales Digital

Total circulation sales Total circulation sales

Industry Characteristics - Question identifier:2

What were this business's advertising space sales for each of the following newspaper types?

Industry Characteristics - Question identifier:a

Daily newspapers Print

Industry Characteristics - Question identifier:a

Daily newspapers Digital

Industry Characteristics - Question identifier:a

Daily newspapers Total advertising space sales

Industry Characteristics - Question identifier:b

General community newspapers Print

Industry Characteristics - Question identifier:b

General community newspapers Digital

Industry Characteristics - Question identifier:b

General community newspapers Total advertising space sales

Industry Characteristics - Question identifier:c

Specialized community newspapers Print

Industry Characteristics - Question identifier:c

Specialized community newspapers Digital

Industry Characteristics - Question identifier:c

Specialized community newspapers Total advertising space sales

Total advertising space sales Print

Total advertising space sales Digital

Total advertising space sales Total advertising space sales

Industry Characteristics - Question identifier:3

Please provide a percentage breakdown of this business's <$###> print advertising space sales for daily newspapers by type of advertising.

Industry Characteristics - Question identifier:a

Percentage of print advertising space sales National advertising

Industry Characteristics - Question identifier:b

Percentage of print advertising space sales Local advertising

Industry Characteristics - Question identifier:c

Percentage of print advertising space sales Classified advertising

Percentage of print advertising space sales Total print advertising space sales in daily newspapers Should equal 100%

Industry Characteristics - Question identifier:4

Please provide a percentage breakdown of this business's <$###> print advertising space sales for general community newspapers by type of advertising.

Industry Characteristics - Question identifier:a

Percentage of print advertising space sales National advertising

Industry Characteristics - Question identifier:b

Percentage of print advertising space sales Local advertising

Industry Characteristics - Question identifier:c

Percentage of print advertising space sales Classified advertising

Percentage of print advertising space sales Total print advertising space sales in general community newspapers Should equal 100%

Industry Characteristics - Question identifier:5

Please provide a percentage breakdown of this business's <$###> print advertising space sales for specialized community newspapers by type of advertising.

Industry Characteristics - Question identifier:a

Percentage of print advertising space sales National advertising

Industry Characteristics - Question identifier:b

Percentage of print advertising space sales Local advertising

Industry Characteristics - Question identifier:c

Percentage of print advertising space sales Classified advertising

Percentage of print advertising space sales Total print advertising space sales in specialized community newspapers Should equal 100%

Industry Characteristics - Question identifier:6

What was this business's distribution services revenue? e.g., flyer insertion and distribution.

Industry Characteristics - Question identifier:7

Please provide a percentage breakdown of this business's distribution revenues by the following categories:

Industry Characteristics - Question identifier:a

Daily newspapers

Industry Characteristics - Question identifier:b

General community newspapers

Industry Characteristics - Question identifier:c

Specialized community newspapers

Total percentage Should equal 100%

Industry Characteristics - Question identifier:8

What was this business's revenue for each of the following services?

Industry Characteristics - Question identifier:a

Contract or custom printing revenue Include the printing of any material for another company whether a contract was signed or not. e.g., periodicals, newspaper or flyers

Industry Characteristics - Question identifier:b

Other revenue - specify: Include: advertising, circulation from other publications, graphic design services, other publishing services.

Industry Characteristics - Question identifier:b

Other revenue - specify: Description Include: advertising, circulation from other publications, graphic design services, other publishing services.

Total printing and other revenues

Industry Characteristics - Question identifier:9

Please provide a breakdown of this business's total operating expenses by the following categories: Exclude write-offs, capital losses, extraordinary losses, interest on borrowing and other non-recurring items.

Industry Characteristics - Question identifier:a

Total operating expenses Daily newspapers

Industry Characteristics - Question identifier:b

Total operating expenses General community newspapers

Industry Characteristics - Question identifier:c

Total operating expenses Specialized community newspapers

Industry Characteristics - Question identifier:10

Of the <$###> total operating expenses for daily newspapers, what percentage was attritubed to digital activities only? e.g., digital content creation, digital publishing, website development, digital advertising, salaries for digital activities.

Industry Characteristics - Question identifier:11

Of the <$###> total operating expenses for general community newspapers, what percentage was attributed to digital activities only? e.g., digital content creation, digital publishing, website development, digital advertising, salaries for digital activities.

Industry Characteristics - Question identifier:12

Of the <$###> total operating expenses for specialized community newspapers, what percentage was attributed to digital activities only? e.g., digital content creation, digital publishing, website development, digital advertising, salaries for digital activities.

Industry Characteristics - Question identifier:13

What were this business's expenses for each of the following services?

Industry Characteristics - Question identifier:a

Contract or custom printing

Industry Characteristics - Question identifier:b

Newsprint

Industry Characteristics - Question identifier:c

Distribution

Changes and events that affected the business or organization

Indicate any changes or events that affected the reported values for this business or organization, compared with the last reporting period. Select all that apply.

  • 1: Strike or lock-out
  • 2: Exchange rate impact
  • 3: Price changes in goods or services sold
  • 4: Contracting out
  • 5: Organisational change
  • 6: Price changes in labour or raw materials
  • 7: Natural disaster
  • 8: Recession
  • 9: Change in product line
  • 10: Sold business units
  • 11: Expansion
  • 12: New/lost contract
  • 13: Plant Closures
  • 14: Acquisition of business units
  • 15: Other changes or events - specify:
  • 16: Other changes or events - specify: (description)
  • 17: No changes or events

Contact person

Contact person - Question identifier:1

Who is the best person to contact about this questionnaire?

First name:

Last name:

Title:

Email address:

Telephone number (including area code):

Extension number (if applicable):

Fax number (including area code):

Feedback

Feedback - Question identifier:1

How long did it take to complete this questionnaire? Include time spent gathering the necessary information.

Hours

Minutes

Feedback - Question identifier:2

We invite your comments about this questionnaire.

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