Annual Wholesale Trade Survey - 2012

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A - Introduction

If necessary, please make address label corrections in the boxes below.

  • 1: Legal name
  • 2: Business name
  • 3: C/O
  • 4: Address
  • 5: City
  • 6: Province/territory or state
  • 7: Postal code/zip code
  • 8: Country
  • 9: Last name of contact
  • 10: First name of contact
  • 11: Please report for

What is your language of preference ?

  • 1: English
  • 2: French


This survey collects the financial and commodity information used to compile statistics on Canada's wholesaling industry.


This document is confidential when completed. Si vous préférez recevoir ce questionnaire en français, veuillez nous appeler au numéro sans frais suivant : 1-800-858-7921.

This information is collected under the authority of the Statistics Act, Revised Statutes of Canada, 1985, Chapter S-19.



The Statistics Act protects the confidentiality of information collected by Statistics Canada.

Your answers are confidential.

Statistics Canada is prohibited by law from releasing any information it collects which could identify any person, business, or organization, unless consent has been given by the respondent or as permitted by the Statistics Act.

Statistics Canada will use information from this survey for statistical purposes.

Data-sharing agreements

To reduce respondent burden, Statistics Canada has entered into data-sharing agreements with provincial and territorial statistical agencies and other government organizations, which have agreed to keep the data confidential and use them only for statistical purposes. Statistics Canada will only share data from this survey with those organizations that have demonstrated a requirement to use the data.

Section 11 of the Statistics Act provides for the sharing of information with provincial and territorial statistical agencies that meet certain conditions. These agencies must have the legislative authority to collect the same information, on a mandatory basis, and the legislation must provide substantially the same provisions for confidentiality and penalties for disclosure of confidential information as the Statistics Act. Because these agencies have the legal authority to compel businesses to provide the same information, consent is not requested and businesses may not object to the sharing of the data.

For this survey, there are Section 11 agreements with the provincial and territorial statistical agencies of Newfoundland and Labrador, Nova Scotia, New Brunswick, Quebec, Ontario, Manitoba, Saskatchewan, Alberta, British Columbia, and the Yukon.

The shared data will be limited to information pertaining to business establishments located within the jurisdiction of the respective province or territory.

Section 12 of the Statistics Act provides for the sharing of information with federal, provincial or territorial government organizations. Under Section 12, you may refuse to share your information with any of these organizations by writing a letter of objection to the Chief Statistician and returning it with the completed questionnaire. Please specify the organizations with which you do not want to share your data.

For this survey, there are Section 12 agreements with the statistical agencies of Prince Edward Island, the Northwest Territories and Nunavut.

For agreements with provincial and territorial government organizations, the shared data will be limited to information pertaining to business establishments located within the jurisdiction of the respective province or territory.

Record linkage

To enhance the data from this survey, Statistics Canada may combine it with information from other surveys or from administrative sources.

Security of emails and faxes

Statistics Canada advises of the risk of interception by a third party when transmitting information by email or fax. Once we receive your questionnaire, however, Statistics Canada provides a guaranteed level of protection, which covers all information collected under the authority of the Statistics Act.

Return procedures

Please return the questionnaire within 30 days. Please mail the completed questionnaire in the enclosed envelope or fax it to Statistics Canada at 1-888-883-7999.


Lost the return envelope or need help? Call us at 1-800-858-7921 or mail to:
Statistics Canada, Operations and Integration Division, 150 Tunney's Pasture Driveway, Ottawa, Ontario K1A 0T6


Please report for your Canadian wholesale operations (see insert, List of Wholesale Operations, for the list of units to be covered by this questionnaire).

Reporting instructions

1. Please print in ink.
2. Report all dollar amounts in Canadian dollars (CAN$).
3. Dollar amounts and percentages should be rounded to whole numbers.
4. Consult the reporting guide at for further information.
5. When precise figures are not available, please provide your best estimates.

Main business activity

Main business activity - Question identifier:1.

Please check the one main activity which most accurately describes your principal source of operating revenue.

Wholesale merchant
Wholesale merchants are engaged in the buying and selling of goods on their own account (i.e., take title of the goods). Examples include wholesalers, wholesale distributors, drop shippers, rack-jobbers, import-export merchants, dealer-owned co-operatives and banner wholesalers.

Please check all that apply:

  • 1: Importer
  • 2: Exporter
  • 3: Merchant wholesale distributor
  • 4: Own brand importer and marketer
  • 5: Manufacturer's sales branch or office
  • 6: Other merchant wholesalers - Please specify:

Wholesale agent or broker
Wholesale agents or brokers are engaged in the buying and/or selling, on a commission or fee basis, of goods owned by others. Examples include import-export agents, wholesale commission agents, wholesale brokers, and agents. Buying groups who combine the purchasing power of their members and guarantee supplier payment for which members pay a fee, annual dues, etc., to the buying group, are also included.

Please check all that apply :

  • 1: Auction company
  • 2: Broker, representing buyers and sellers
  • 3: Buying group
  • 4: Import agent
  • 5: Export agent
  • 6: Manufacturer's agent
  • 7: Electronic market - business-to-business marketplace that facilitates the sale of goods via the Internet or other electronic means, and operates on a commission or fee basis.
  • 8: Other broker or agent - Please specify:

None of the above - Please provide a brief description of your main activity and call 1-800-858-7921 for further instructions.

Main business activity - Question identifier:2.

List the main lines of merchandise and services sold and the estimated percentages of total operating revenue:

Main business activity - Question identifier:3.

If applicable, did this wholesale operation design, engineer, or formulate the manufactured products that it sold?

  • 1: yes
  • 2: no

Main business activity - Question identifier:4.

If applicable, did this wholesale operation purchase or contract manufacturing services from other operation(s) of your company outside Canada, to process materials or components which are owned or controlled by this operation?

  • 1: yes
  • 2: no

Reporting period information

Reporting period information - Question identifier:1.

Please report for your fiscal year (normal business year) ending between April 1, 2012 and March 31, 2013. Indicate the period covered by this questionnaire.

  • 1: Date from (YYYY MM DD) to (YYYY MM DD)

Reporting period information - Question identifier:2.

If you did not operate this business unit for a full year, please check the reason(s) below:

  • 1: seasonal operations
  • 2: new business
  • 3: change of fiscal year
  • 4: change of ownership
  • 5: ceased operations
  • 6: temporarily inactive

Reporting period information - Question identifier:3.

Please indicate below, any change that may have occurred in the organization of this business unit during this fiscal year:

  • 1: acquired new business units
  • 2: disposed of/sold business units

B - Revenue

B - Revenue - Question identifier:1.

Sales of all goods purchased for resale, net of returns and discounts or rebates provided to your clients
Include parts used in generating repair and maintenance revenue (report the labour portion of repair and maintenance at question 4 below).
Include any sales made to plants, divisions or companies within your enterprise (e.g., intra- and inter-enterprise sales) and taxes that are levied on the manufacturer/wholesaler and included in the cost of products purchased by the operating unit.

B - Revenue - Question identifier:2.

Commission revenue and fees earned from selling merchandise on behalf of others

  • b): Value of goods where commissions and fees were earned by you acting as an agent or broker

B - Revenue - Question identifier:3.

Sales of goods manufactured as a secondary activity by this wholesaling business unit

B - Revenue - Question identifier:4.

Labour revenue from repair and maintenance (report parts at question 1 above)

B - Revenue - Question identifier:5.

Revenue from rental and leasing of office space, other real estate, goods and equipment

B - Revenue - Question identifier:6.

All other operating revenue (e.g., extended warranties)
Exclude interest and dividend income; report these amounts at question 8 below.

B - Revenue - Question identifier:7.

Total operating revenue (sum of questions 1 to 6 above, do not include 2b)

B - Revenue - Question identifier:8.

Non-operating revenue (e.g., interest and dividend income)

B - Revenue - Question identifier:9.

Total revenue (sum of questions 7 and 8 above)

C - Cost of goods sold

C - Cost of goods sold - Question identifier:1.

Opening inventory

C - Cost of goods sold - Question identifier:2.

Purchases of goods (include transfer of goods received from within your own company and imports duties and all taxes paid, except for the deductible GST/HST, PST and TVQ.)

C - Cost of goods sold - Question identifier:3.

Closing inventory

C - Cost of goods sold - Question identifier:4.

Cost of goods sold (sum of questions 1 and 2 minus 3 above)

D - Expenses

D - Expenses - Question identifier:1.

Salaries and wages of employees

D - Expenses - Question identifier:2.

Employer portion of employee benefits

D - Expenses - Question identifier:3.

Total labour remuneration (sum of questions 1 and 2 above)

D - Expenses - Question identifier:4.

Rental and leasing expenses
Include office space or other real estate, motor vehicles, computers and peripherals, other machinery and equipment, and other goods.

D - Expenses - Question identifier:5.

Advertising and promotion

D - Expenses - Question identifier:6.

Amortization and depreciation expenses (e.g., buildings, vehicles, machinery and equipment)

D - Expenses - Question identifier:7.

Management fees and other service fees charged by head office and other business support units

D - Expenses - Question identifier:8.

All other operating expenses (please refer to the reporting guide).
Exclude interest expenses; report these amounts in this section, at question 10 below.

D - Expenses - Question identifier:9.

Total operating expenses (sum of questions 3 to 8 above)

D - Expenses - Question identifier:10.

Other expenses

D - Expenses - Question identifier:11.

Total expenses (sum of questions 9 and 10 above)

E - Distribution of operating revenue by location and type of customer

Please indicate the percentage of total operating revenue (reported in Section B, question 7), by location and type of customer to whom the goods or services were delivered.

E - Distribution of operating revenue by location and type of customer - Question identifier:1.

Location of customers in Canada: (%)

Plus outside Canada: (%)

Equals 100%

E - Distribution of operating revenue by location and type of customer - Question identifier:2.

Type of customers in Canada

E - Distribution of operating revenue by location and type of customer - Question identifier:a)

Individuals and households

E - Distribution of operating revenue by location and type of customer - Question identifier:b)

Public institutions (e.g., hospitals, schools) and governments (e.g., federal, territorial, provincial, municipal)

E - Distribution of operating revenue by location and type of customer - Question identifier:c)


E - Distribution of operating revenue by location and type of customer - Question identifier:d)

Wholesalers and distributors

E - Distribution of operating revenue by location and type of customer - Question identifier:e)


E - Distribution of operating revenue by location and type of customer - Question identifier:f)

All other business customers (e.g., farmers)

Total: 100%

F - Events that may have affected your business unit

F - Events that may have affected your business unit - Question identifier:1.

Compared to last fiscal year, what events have significantly affected the reported values for this business unit?
(please specify):

G - Key variables by province/territory of operation

G - Key variables by province/territory of operation - Question identifier:1.

Do you have wholesale operations located in more than one province/territory?

  • 1: no, go to next section
  • 2: yes, please report the following data for the provinces or
    territories in which you have wholesale operations (For
    your wholesale operations, see the enclosed list.)

    Do not report the provincial or territorial destination of sales.

G - Key variables by province/territory of operation - Question identifier:2.

Please report in either dollars or percentage for each province and territory

  • 1: Total operating revenue (Section B,question 7)
  • 2: Cost of goods sold (Section C, question 4)
  • 3: Total labour renumeration (Section D, question 3)
  • 4: Amortization and depreciation (Section D, question 6)
  • 5: Total operating expenses (Section D, question 9)
  • 1.: Newfoundland and Labrador
  • 2.: Prince Edward Island
  • 3.: Nova Scotia
  • 4.: New Brunswick
  • 5.: Quebec
  • 6.: Ontario
  • 7.: Manitoba
  • 8.: Saskatchewan
  • 9.: Alberta
  • 10.: British Columbia
  • 11.: Yukon
  • 12.: Northwest Territories
  • 13.: Nunavut
  • 14.: Canada Totals

H - Province/country of origin and destination of goods sold

Our goal is to understand the supply chain for your products. For each province/territory where you have business units, please provide a percentage breakdown according to the origin of goods purchased and the destination of goods sold. In both cases the total should equal 100%.
Origin: to the best of your knowledge, where the goods were originally produced/manufactured or:

Acceptable substitute:
- The location of your supplier
Note: Exclude intermediate shipping points from them to you.

Destination: to the best of your knowledge, the location where the goods will ultimately be used:

Acceptable substitutes:
- Your shipping destinations
- Location of your retail customers
- Location of your warehouses

  • 1: Newfoundland and Labrador
  • 2: Prince Edward Island
  • 3: Nova Scotia
  • 4: New Brunswick
  • 5: Quebec
  • 6: Ontario
  • 7: Manitoba
  • 8: Saskatchewan
  • 9: Alberta
  • 10: British Columbia
  • 11: Yukon
  • 12: Northwest Territories
  • 13: Nunavut
  • 14: USA
  • 15: China
  • 16: Other
  • 17: Total: 100 %

I - Comments

I - Comments - Question identifier:1.

How long did you spend collecting the data and completing this questionnaire?

  • 1: hour(s) minutes

I - Comments - Question identifier:2.

We invite your comments below. Statistics Canada reviews all comments with the intent of improving the survey.

J - Contact information

Name of person to contact about this questionnaire:

  • 1: Mr.
  • 2: Mrs.
  • 3: Miss
  • 4: Ms
  • 1: Last name
  • 2: First name
  • 3: Title
  • 4: Telephone number
  • 5: Extension number
  • 6: Fax number
  • 7: E-mail address
  • 8: Website address

I certify that the information contained herein is complete and correct to the best of my knowledge.

  • 1: yyyy mm dd
Date modified: