Survey of Service Industries: Periodical Publishers, 2011

If necessary, please make address label corrections in the boxes below.

• 1: Legal name
• 2: Business name
• 3: Title of contact
• 4: First name of contact
• 5: Last name of contact
• 6: Address (number and street)
• 7: City
• 8: Province/territory or state
• 9: Country
• 10: Postal code/ zip code

What is your language of preference?

• 1: English
• 2: French

B - Main business activity - Question identifier:1.

Please describe the nature of your business.

To ensure that you have received the appropriate questionnaire, you are asked to describe the nature of your business. The description should briefly state the main activities of your business unit.

B - Main business activity - Question identifier:2.

Please check the one main activity which most accurately represents your main source of revenue.

Periodicals: are directed to the general public at large or to consumers with special, personal, business, hobby or leisure interests or to readers in specialized business, trade or professional markets. Periodicals are issued on a regular basis, typically on a weekly, monthly or quarterly basis, and may be published in print or electronic form. Included are shoppers and real estate guides(publications that have little or no editorial content and are intended to sell goods and services such as real estate, cars, etc.).

Below is a description of each main activity.
Publishing of periodicals
Magazine or periodical publishers primarily engaged in carrying out operations necessary for producing and distributing magazines and other periodicals, including gathering, writing, soliciting and editing articles, and preparing and selling advertisements. These periodicals are published at regular intervals, typically on a weekly, monthly or quarterly basis and may be published in print or electronic forms.
Publishing of shoppers and real estate guides
Publications that have little or no editorial content and are intended to sell goods and services such as real estate or cars.
Include:
- advertising periodicals;
- comic books;
- financial magazines;
- juvenile magazines;
- newsletters;
- television guides;
- shoppers and real estate guides.
Exclude:
- publications available exclusively on the Internet;
- dailies and their inserts (except magazine-style inserts);
- catalogues;
-prospectuses;
- circulars;
- flyers;
- directories;
- show programs;
- government-issued periodicals.

• 1: Publishing of periodicals
• 2: Publishing of shoppers or real estate guides
• 3: None of the above - Please call the contact telephone number on the cover page for further instructions.

C - Reporting period information - Question identifier:1.

Please report information for your fiscal year (normal business year) ending between April 1, YYYY and March 31, YYYY. Please indicate below the period covered by this questionnaire.

• 1: Date from (YYYY MM DD) to (YYYY MM DD)

C - Reporting period information - Question identifier:2.

If the reporting period does not cover a full year, please check the reason(s) below:

• 1: seasonal operations
• 2: new business
• 3: change of fiscal year
• 4: change of ownership
• 5: ceased operations
• 6: temporarily inactive

A detailed breakdown may be requested in other sections.

D - Revenue - Question identifier:1.

Sales of goods and services (e.g., rental and leasing income, commissions, fees, admissions, services revenue) Report net of returns and allowances.

D - Revenue - Question identifier:2.

Grants, subsidies, donations and fundraising (include subsidies from the Canada Periodical Fund)

D - Revenue - Question identifier:3.

Royalties, rights, licensing and franchise fees

A royalty is defined as a payment received by the holder of a copyright, trademark or patent.
Please include revenue received from the sale or use of all intellectual property rights of copyrighted musical, literary, artistic or dramatic works, sound recordings or the broadcasting of communication signals.

D - Revenue - Question identifier:4.

Investment income (dividends and interest)

Investment income is defined as the portion of a company's income derived from its investments, including dividends and interest on stocks and bonds.
Include interest from:
- foreign sources;
- bonds and debentures;
- mortgage loans;
- G.I.C. interest;
- loan interest;
- securities interest and deposits with bank interest.
Exclude:
- equity income from investments in subsidiaries or affiliates; these amounts should be reported in section E, at question 25.

D - Revenue - Question identifier:5.

Other revenue
(please specify):

Include:
- amounts not included in questions 1 to 4 above.

D - Revenue - Question identifier:6.

Total revenue (sum of questions 1 to 5)

The sum of questions 1 to 5.

E - Expenses - Question identifier:1.

Salaries and wages of employees who have been issued a T4 statement

Please report all salaries and wages (including taxable allowances and employment commissions as defined on the T4 - Statement of Remuneration Paid) before deductions for this reporting period.
Include:
- vacation pay;
- bonuses (including profit sharing);
- employee commissions;
- taxable allowances (e.g., room and board, vehicle allowances, gifts such as airline tickets for holidays);
- severance pay.
Exclude:
- all payments and expenses associated with casual labour and outside contract workers; please report these amounts in this section, at question 5.

E - Expenses - Question identifier:2.

Employer portion of employee benefits (include employer contributions to pension, medical/life insurance plans, employment insurance, etc.)

Include contributions to:
- health plans;
- insurance plans;
- employment insurance;
- pension plans;
- workers' compensation;
- contributions to any other employee benefits such as child care and supplementary unemployment benefit (SUB) plans;
- contributions to provincial and territorial health and education payroll taxes.

E - Expenses - Question identifier:3.

Commissions paid to non-employees

Please report commission payments to outside workers without a T4 - Statement of Remuneration Paid.
Include:
- commission payments to independent real
estate agents and brokers.

E - Expenses - Question identifier:4.

Professional and business services fees (e.g., legal, accounting)

Include:
- legal;
- accounting and auditing;
- consulting;
- education and training;
- architect;
- appraisal;
- management and administration.

E - Expenses - Question identifier:5.

Subcontract expenses (include contract labour, contract work and custom work) (include contract printing and freelancers fees)

E - Expenses - Question identifier:6.

Charges for services provided by your head office

Include:
- parent company reimbursement expenses and interdivisional expenses.

E - Expenses - Question identifier:7.

Cost of goods sold, if applicable (purchases plus opening inventory minus closing inventory)

Report cost of purchased goods that were resold during the reporting period. If applicable, report cost of goods and material used in manufacturing of sold products.
Include:
- goods purchased for resale: purchases during the period (including freight-in) plus opening inventory less closing inventory;
- materials used in manufacturing of products sold: report only the material component of cost of finished manufactured goods that were sold during the reporting period.
Exclude:
- direct and indirect labour costs (salaries, wages, benefits, and commissions);
- overhead and all other costs normally charged to cost of goods sold, such as depreciation, energy costs, utilities, sub-contracts, royalties, transportation, warehousing, insurance, rental and leasing; these expenses should be reported elsewhere in the detailed categories provided.

E - Expenses - Question identifier:8.

Office supplies

Include:
- office stationery and supplies, paper and other supplies for photocopiers, printers and fax machines;
- diskettes and computer upgrade expenses;
- data processing.
Exclude:
- postage and courier;
- telephone, Internet and other telecommunications expenses (please report this amount in this section, at question 14).

E - Expenses - Question identifier:9.

Rental and leasing (include rental of premises, equipment, motor vehicles, etc.)

Include:
- lease rental expenses, real estate rental expenses, condominium fees and equipment rental expenses;
- motor vehicle rental and leasing expenses;
- rental and leasing of computer and peripheral expenses;
- studio lighting and scaffolding, and other machinery and equipment expenses;
- fuel and other utility costs covered in your rental and leasing contracts.

E - Expenses - Question identifier:10.

Repair and maintenance (e.g., property, equipment, vehicles)

Include expenses for the repair and maintenance of:
- buildings and structures;
- vehicles (including vehicle fuel);
- machinery and equipment;
- security equipment;
- costs related to materials, parts and external labour associated with these expenses.
Also include janitorial and cleaning services and garbage removal.

E - Expenses - Question identifier:11.

Insurance (include professional liability, motor vehicles, etc.)

Include:
- professional and other liability insurance;
- motor vehicle and property insurance;
- executive life insurance;
- bonding, business interruption insurance and fire insurance.
Insurance recovery income should be deducted
from insurance expenses.

E - Expenses - Question identifier:12.

Advertising, marketing and promotions (report charitable donations at question 22)

Include:
- newspaper advertising and media expenses;
- catalogues, presentations and displays;
- meeting and convention expenses;
- tickets for theatre, concerts and sporting events
for business promotion;
- fundraising expenses.

E - Expenses - Question identifier:13.

Travel, meals and entertainment

Include:
- passenger transportation, accommodation and meals while travelling;
- other travel allowances as well as meal, entertainment and hospitality purchases for clients.

E - Expenses - Question identifier:14.

Utilities and telecommunications expenses (include gas, heating, hydro, water, telephone and Internet expenses)

Include:
- diesel, fuel wood, natural gas, oil and propane;
- sewage.
Exclude:
- energy expenses covered in your rental and leasing contracts;
- vehicle fuel.

E - Expenses - Question identifier:15.

Property and business taxes, licences and permits

Include:
- property taxes paid directly and property transfer taxes;
- vehicle licence fees;
- beverage taxes and business taxes;
- trade licence fees;
- membership fees and professional licence fees.

E - Expenses - Question identifier:16.

Royalties, rights, licensing and franchise fees

Include:
- amounts paid to holders of patents, copyrights, performing rights and trademarks;
- gross overriding royalty expenses and direct royalty costs;
- resident and non-resident royalty expenses;
- franchise fees.

E - Expenses - Question identifier:17.

Delivery, warehousing, postage and courier

Include:
- amounts paid for courier, custom fees, delivery and installation;
- distribution, ferry charges and cartage;
- freight and duty, shipping, warehousing and storage.

E - Expenses - Question identifier:18.

Financial services fees

Include:
- explicit service charges for financial services;
- credit and debit card commissions and charges;
- collection expenses and transfer fees;
- registrar and transfer agent fees;
- security and exchange commission fees;
- other financial service fees.
Exclude:
- interest expenses.

E - Expenses - Question identifier:19.

Interest expenses

Please report the cost of servicing your company's debt.
Include interest on:
- short-term and long-term debt;
- capital leases;
- bonds and debentures and mortgages.

E - Expenses - Question identifier:20.

Amortization and depreciation of tangible and intangible assets

Include:
- direct cost depreciation of tangible assets
and amortization of leasehold improvements;
- amortization of intangible assets
(e.g., amortization of goodwill, deferred charges, organizational costs, and research and development costs).

E - Expenses - Question identifier:21.

Bad debts

A bad debt is the portion of receivables deemed uncollectible, typically from accounts receivable or loans.
Include:
- allowance for bad debts.
Bad debt recoveries are to be netted from bad debt expenses.

E - Expenses - Question identifier:22.

All other expenses
(please specify):

Include:
- amounts not included in questions 1 to 21;
- charitable and political expenses;
- research and development expenses;
- recruiting expenses.

E - Expenses - Question identifier:23.

Total expenses (sum of questions 1 to 22)

The sum of questions 1 to 22.

E - Expenses - Question identifier:24.

Corporate taxes, if applicable

Include:
- federal, provincial and territorial current income taxes and federal, provincial and territorial provision for deferred income taxes.

E - Expenses - Question identifier:25.

Gains (losses) and other items (see reporting guide)

Include:
- realized gains/losses on disposal of assets and realized gains/losses on sale of investments;
- foreign exchange gains/losses, subsidiary/affiliate share of income/losses and other division
income/losses;
- joint venture income/losses and partnership income/losses
- unrealized gains/losses, extraordinary items, legal settlements, and other unusual items;
- write-offs.

E - Expenses - Question identifier:26.

Net profit/loss after tax and other items (see reporting guide)

Total revenue less Total expenses minus Corporate taxes plus Gains (losses) and other items.

The following describes the types of periodicals for which you are requested to provide your sales revenue.

General interest periodicals: periodicals covering multiple topics of general interest intended to appeal to a broad audience. Examples include arts, culture, leisure and entertainment; home and lifestyles; and political,
social and business news. Include shoppers and real estate guides and exclude religious periodicals.

Business and trade periodicals: these periodicals deal with industries, occupations, professions and scholarly publications aimed at professional audiences interested in keeping up-to-date with new research and developments in their profession or fields of interest. Include business, farming, professional and scholarly periodicals.

Other periodicals: include religious magazines and specialized advertising magazines that target institutional or corporate markets.

Detailed sales revenue

F - Industry characteristics - Question identifier:1.

Advertising revenue

• a): general interest periodicals
• b): business and trade periodicals
• c): other periodicals

Total advertising revenue (sum of questions 1a to c)

F - Industry characteristics - Question identifier:2.

Circulation revenue

• a): general interest periodicals
• b): business and trade periodicals
• c): other periodicals

Total circulation revenue (sum of questions 2a to c)

F - Industry characteristics - Question identifier:3.

Distribution services

F - Industry characteristics - Question identifier:4.

Printing services for others

F - Industry characteristics - Question identifier:5.

Other sales (include newspapers, books and other publications) (please specify):

F - Industry characteristics - Question identifier:6.

Total sales (sum of questions 1 to 5; must equal the amount at question 1, Section D)

Selected expense

F - Industry characteristics - Question identifier:7.

Contract printing

Please report the total number of titles and copies below.

Report Number of copies and Titles for: General interest periodicals, Business and trade periodicals, Other periodicals, and the Total. Report for each of the following categories:

F - Industry characteristics - Question identifier:8.

Titles by type of publication

Circulation net of sales returns
(Please report circulation figures for the entire reporting period)

F - Industry characteristics - Question identifier:9.

Subscription

F - Industry characteristics - Question identifier:10.

Newsstand/single copy

F - Industry characteristics - Question identifier:11.

Other copies sold

F - Industry characteristics - Question identifier:12.

Controlled circulation

F - Industry characteristics - Question identifier:13.

Complimentary copies

F - Industry characteristics - Question identifier:14.

Please indicate the number of titles you publish by language.

• a): English
• b): French
• c): English and French
• d): other

Internet revenue

F - Industry characteristics - Question identifier:15.

What percentage of your advertising revenue was generated from ads sold over the internet? (refer to question 1)

F - Industry characteristics - Question identifier:16.

What percentage of your circulation revenue was generated from sales on Internet? Please include the sales of electronic and hard copies through the use of the Internet. (refer to question 2)

G - Personnel - Question identifier:1.

Number of partners and proprietors, non-salaried (if salaried, report at question 2 below)

For unincorporated businesses, please report the number of partners and proprietors for whom earnings will be the net income of the partnership or proprietorship.

G - Personnel - Question identifier:2.

Paid employees

G - Personnel - Question identifier:a)

Average number of paid employees during the reporting period (see reporting guide)

To calculate the average number employed, add the number of employees in the last pay period of each month of the reporting period and divide this sum by the number of months (usually 12).
Exclude:
- partners and proprietors, non-salaried reported
at question 1 above.

G - Personnel - Question identifier:b)

Percentage of paid employees (from question 2a) who worked full time

Full-time employment consists of persons who usually work 30 hours or more per week. Please specify the percentage of paid employees who have been working full time by rounding the percentage to the nearest whole number.

G - Personnel - Question identifier:3.

Number of contract workers for whom you did not issue a T4, such as freelancers and casual workers (estimates are acceptable)

Contract workers are not employees, but workers contracted to perform a specific task or project in your organization for a specific duration, such as self-employed persons, freelancers and casual workers. These workers are not issued a T4 information slip. Please report the number of contract workers employed by your organization during the fiscal year.

Name of person to contact about this questionnaire:

• 1: Mr.
• 2: Mrs.
• 3: Miss
• 4: Ms

• 1: Last name
• 2: First name
• 3: Title
• 4: Telephone number
• 5: Extension number
• 6: Fax number
• 7: E-mail address
• 8: Website address

I certify that the information contained herein is complete and correct to the best of my knowledge.

• 1: yyyy mm dd

We invite your comments below. Please be assured that we review all comments with the intent of improving the survey.