Film, Video and Audio-visual Distribution

Detailed information for 2001-2002

Status:

Active

Frequency:

Annual

Record number:

2414

The aim of this survey is to measure the Canadian content and financial health of film, video and audio-visual distribution and videocassette wholesaling in Canada.

Data release - December 15, 2003

Description

This survey is conducted to collect data on the Canadian content, product characteristics, economic and financial operations of the film, video and audio-visual distribution and videocassette wholesaling in Canada. The information from the survey is used by businesses for market analysis, by trade associations to study performance and other characteristics of their industries, by government to develop national and regional economic policies, and by other users involved in research or policy making.

Statistical activity

Statistics Canada data, which describe the Canadian film and video industry, are collected through four separate surveys. Each describes a different segment of the industry. Given the volatility of activity in this sector, data are collected annually through census surveys. This approach ensures the production of reliable indicators for monitoring the health and vitality of the industry.

The surveys that are part of this program are:
Film and Audio-visual Distribution (record number 2414);
Film, Video and Audio-visual Post-production (record number 2415);
Film, Video and Audio-visual Production Survey (record number 2413); and
Motion Picture Theatres Survey (record number 2416).

The survey is currently administered as part of the Culture Statistics Program, which was established in 1972 to create, maintain and make available timely and comprehensive data on the culture sector in Canada. Specialized client-driven information needs are met through analytical studies of such topics as the economic impact of culture, the consumption of culture goods and services, government, personal and corporate spending on culture, the culture labour market, and international trade of culture goods and services.

The Guide to Culture Statistics (available through the online catalogue number 87-008-GIE (free)) has been developed by the Culture Statistics Program to facilitate access to culture information throughout Statistics Canada.

Reference period: Fiscal year

Subjects

  • Business, consumer and property services
  • Business performance and ownership
  • Culture and leisure
  • Film and video
  • Financial statements and performance
  • Information and culture

Data sources and methodology

Target population

The survey covers all businesses engaged, during the reporting period, in film, video or audio-visual distribution including all businesses engaged in the wholesale distribution of videocassettes and DVDs (digital videodiscs) to other wholesalers or to retail outlets. It excludes secondary distributors such as retail video stores.

Instrument design

The collection instrument was designed in consultation with data users and questionnaire design specialists. It was last revised in 1997.

Sampling

This survey is a census with a cross-sectional design.

Data are collected for all units of the target population, therefore, no sampling is done.

Data sources

Responding to this survey is mandatory.

Data are collected directly from survey respondents.

The universe is updated annually using the Business Register (record number 1105), provincial licensing lists and trade journals. Questionnaires are mailed during May and collection is completed by the end of October. Mail, telephone, telex and regional offices are used in follow-ups.

View the Questionnaire(s) and reporting guide(s) .

Error detection

A series of edits are designed to identify problems with the microdata using Statistical Analysis System (SAS) software. These include consistency, historic and range edits which are completed after collection as part of processing.

Imputation

Manual imputation is performed to produce imputed data based on previous years' reports, if available, or on the responses of a panel of establishments with characteristics similar to those of the non-respondent, based on revenue size, province, country of control, etc..

Quality evaluation

The quality is largely dependent upon the accuracy of the figures reported by respondents. Data for the current year are compared with data reported for the previous year, and large variations are confirmed with the respondents. Following data capture, all survey records are subjected to an exhaustive computer edit which includes range, relationship and historical edits. In addition to reverse record checks, and historical trend analysis, data sources within and outside Statistics Canada are used to compare, reconcile, and validate the final data output.

Disclosure control

Statistics Canada is prohibited by law from releasing any information it collects that could identify any person, business, or organization, unless consent has been given by the respondent or as permitted by the Statistics Act. Various confidentiality rules are applied to all data that are released or published to prevent the publication or disclosure of any information deemed confidential. If necessary, data are suppressed to prevent direct or residual disclosure of identifiable data.

In order to prevent any data disclosure, confidentiality analysis is done using the Statistics Canada Generalized Disclosure Control System (G-Confid). G-Confid is used for primary suppression (direct disclosure) as well as for secondary suppression (residual disclosure). Direct disclosure occurs when the value in a tabulation cell is composed of or dominated by few enterprises while residual disclosure occurs when confidential information can be derived indirectly by piecing together information from different sources or data series.

Revisions and seasonal adjustment

This methodology does not apply to this survey.

Data accuracy

For the 2001-2002 reference period, the response rate was 73%. Data were imputed for partially completed forms and for establishments which were complete non-respondents. Data were imputed for total non-responses. Their revenues accounted for 10% of total revenues.

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