National Electronic Media Use Survey

Detailed information for 1996

In March 1996, Statistics Canada conducted the National Electronic Media Use Survey (NEMUS) on behalf of the Canadian Broadcasting Corporation (CBC).

Data release - August 26, 1996

• Questionnaire(s) and reporting guide(s)
• Description
• Data sources and methodology

Description

In March 1996, Statistics Canada conducted the National Electronic Media Use Survey (NEMUS) on behalf of the Canadian Broadcasting Corporation (CBC). The survey was a random-digit dialing survey which interviewed approximately 2,000 Canadians, 18 years of age and older, to evaluate their television viewing, radio listening and Internet use habits.
Telephone numbers were selected randomly by computer from all possible telephone numbers in the provinces of Canada. Selection of sample took into consideration linguistics (English and French language), size of population by province as well as differences associated with unique large Census Metropolitan Areas such as Montreal and Toronto. The lowest level of geography provided on the file is Canada excluding the Northwest Territories and the Yukon.

Subjects

• Information and communications technology
• Telecommunication industries

Data sources and methodology

Sampling

This is a sample survey with a cross-sectional design.

Disclosure control

Statistics Canada is prohibited by law from releasing any information it collects that could identify any person, business, or organization, unless consent has been given by the respondent or as permitted by the Statistics Act. Various confidentiality rules are applied to all data that are released or published to prevent the publication or disclosure of any information deemed confidential. If necessary, data are suppressed to prevent direct or residual disclosure of identifiable data.

In order to prevent any data disclosure, confidentiality analysis is done using the Statistics Canada Generalized Disclosure Control System (G-Confid). G-Confid is used for primary suppression (direct disclosure) as well as for secondary suppression (residual disclosure). Direct disclosure occurs when the value in a tabulation cell is composed of or dominated by few enterprises while residual disclosure occurs when confidential information can be derived indirectly by piecing together information from different sources or data series.