Survey of Innovation and Business Strategy

Best-selling good or service of enterprise, proportion

Best-selling good or service refers to products whose sale represents a larger share of the sale of other products of the business.

Enterprise refers to the highest level of the Business Register statistical hierarchy. In alignment with the System of National Accounts, it is defined as an institutional unit that directs and controls the allocation of resources relating to its operations, and for which financial statements are maintained from which international transactions, an international investment position and a financial position for the unit can be derived. Enterprises can be corporations, quasi-corporations, institutions, or unincorporated businesses such as sole proprietors or partnerships. For incorporated enterprises, financial statements can be consolidated.

The data for this variable are reported using the following measurements:

• Percentage: market share
• Percentage of total sales revenue